GENERATIVE ENTERPRISES: SOCIAL SUSTAINABILITY AT THE BASIS OF COMPETITIVENESS

Alessio Acomanni, Executive President of the Università degli Studi Guglielmo Marconi; Paolo Bonassi, Chief Social Impact Officer Intesa Sanpaolo; Anna Fiscale, founder and chair of Progetto Quid; Guido Caselli, Deputy secretary general of Unioncamere Emilia-Romagna; Roberto Mastri, managing director Tetra Pack Packaging Solutions; Paolo Venturi, Director of Aiccon Research Center. Moderated by Augusto Bianchini, President of Cdo Bologna

At a time when work is often understood only in terms of cost, productivity, or margin, a more radical question emerges: what makes a company truly capable of a future? Starting from the data, it is shown that there is a way of doing business that does not separate economic results and social value, but keeps profits, wages, investments, employment, and ties to the territory together. This is the horizon of the generative enterprise: a company that does not consume human and community resources, but regenerates them. The theme here is precisely this link between the meaning of work, competitiveness, and responsibility. Alongside the reading of the data and cultural reflection, the testimony of a company will offer a concrete example of how care for people, employees, and the work environment can become a real lever for development. Because work finds its fullest meaning when it not only produces results, but also builds relationships, dignity, and future.