Frigerio Giacomo

Giacomo Frigerio founded “Blossom we fight for beauty” in 2008 together with his sister Valentina, building the agency around the purpose “We fight for Beauty, to make the world a better place.” Before launching Blossom, he worked as an Art Director in Milan-based agencies and later as a freelance creative, winning in 2008 a competition organized by the Organizzazione Mondiale della Sanità for the creation of a new logo.
Under his leadership, Blossom experienced strong growth, establishing offices in Seregno (MB), Madrid and Geneva, and closing 2021 with more than 89 clients and over €5 million in revenue. He has promoted internal welfare policies, employee training programs, and the creation of the platform “Approvalo,” an innovative solution for collecting authentic consumer reviews.
In 2024, Blossom launched a hub dedicated to Artificial Intelligence to enhance training and provide strategic support to companies in innovation and change management. Frigerio regularly participates as a speaker at cultural and professional events. Blossom’s clients include the Nazioni Unite, the Banca Mondiale, Ducati, Yamaha, Campari, Puma, Illumia, Bologna FC 1909, Genoa CFC, QC Terme and Spotify.