Alvisi Mario

With nearly twenty years of experience, Mario Alvisi leads the entire commercial division of Royal Enfield’s electric vehicle sector, overseeing the brand, product strategy, after-sales service, and business development. He has extensive experience in the motorcycle industry and is known for thinking differently and creating new ventures. In his previous role, he worked with Ducati for almost 11 years, holding various positions, including Product, Sales, and Brand Manager. As Ducati Brand Director, he played a key role in the global launch of the Ducati Scrambler, innovatively leading branding, product strategy, communication, and commercialization efforts.

Additionally, Mario has worked with Alfa Romeo as Marketing Director, with Abarth as Global Brand Manager, and with Deus Ex Machina as Vice President of Sales and Marketing for North America. In his most recent role, Mario served as CCO of Lift Foils. Lift created the first electric surfboard e-Foil in 2018 and is a global leader in the e-Foil market. Mario holds a Master’s degree in Mechanical Engineering and an Executive MBA. In October 2025, he stepped down from leading Royal Enfield’s EV project.