Luca Santandrea

Luca Santandrea holds the position of General Manager Olympic and Paralympic Games Milano Cortina 2026 at Coca-Cola.

He has over 18 years of experience in the company across marketing, commercial, and finance functions. He returned to Italy after leading Serbia, Montenegro, Kosovo, and North Macedonia as Franchise Country Manager.

His role is to lead Coca-Cola’s local strategy and execution for the Winter Olympic and Paralympic Games, working closely with both internal and external stakeholders.