Workshop in cooperation with UNAPROA. Speakers: Luca Ferrarini, President of Ferrarini-Vismara Spa; Stefano Galli, Director of Marketing and Communication in AC Nielsen; Fabrizio Marzano, President of UNAPROA; Antonio Schiavelli, Managing Director of Sibarit Cosenza; Stefano Zamagni, Professor of Economics at the Alma Mater Studiorum University in Bologna. Introduction by Camillo Gardini, President of Company of Works-Food Cultivation